Joey graduated with a BFA in packaging design from FIT. He went on to design for some of the biggest brands in the world: P&G, Unilever, Pepsi, Pepperidge Farm, Benjamin Moore, KFC, Taco Bell, Colgate, Con Agra, Nestlé, and Dunkin Donuts, to name a few. Having worked for top tier companies such as CBX, Sterling Brands, Anthem, and Canopy, Joey developed a strong foundation in brand design; heavily influenced by strategy and research. Eventually he expanded outside of packaging design and linked up with John Natoli, who also graduated from FIT and had extensive experience working in the digital space.
It really was a perfect partnership- allowing both of them to collaborate on projects and offer clients a 360 approach to branding. From visual strategy, brand identity, packaging design, environmental, digital marketing and web design, Joey is one of the rare designers that has the vision, experience, versatility, and creativity to propel brands to great success.
Joey has always had an affinity for helping companies with a like-minded approach in giving back to both community and also reducing our carbon footprint. As an active member of Art Start, Joey helps facilitate art workshops for children in homeless shelters. He also sits on the design board for Veterans Rebuilding Life, an organization that raises money to help aide in post-war recovery for our soldiers and children in need of medical attention.
Joey and John like to think of themselves as the creative Pollen that can help other companies grow and expand into something bigger, something meaningful.