Pollen Brands

What Is Sustainable Web Design?

When we think of sustainability, most often, pictures of solid, tangible objects come to mind, such as automobiles, houses, food, etc. If we are more acquainted with sustainable business, perhaps more nebulous concepts come to mind such as supply chains, manufacturing processes and so on. Rarely however, does our corporate website come to mind when…

John Natoli

Eco-Branding Website Smackdown : Apple Vs Windows

Customers, employees, investors and other stakeholders want to know that your organization takes the environment seriously. Your site’s eco-branding pages should be crafted with as much care as your product pages. To illustrate what to do and what not to do when creating your eco-branding pages, we’ve compared the eco-branding pages of the two largest…