ZGiRLS

Branding | Web Design | Collateral

ZGiRLS is an 8-month annual program that is designed to help girls to succeed in sport and life by providing mentorship, education and support. ZGiRLS educates and empowers girls to become more confident, centered and courageous women, and aspires to help girls knock down all internal barriers (the self-doubt, fear, and insecurity) and operate from a place of ZERO limitations.

Objective

Pollen Brands freshened ZGiRLS’s look from their identity to website by developing a look and feel that captures energy of the fun, young, confident girls that ZGiRLS works with.

Branding

The logo we developed for ZGiRLS is both playful and sophisticated, mirroring the brand’s mission of empowering young women through athletic mentorship – in a bold and iconic way, while still feeling hand-crafted.

Web Design

In an engaging and simple way, ZGiRLS website vibrates with the fresh, energetic minty blue, re-emphasizing it’s goal to help girls develop into successful women. Great care was taken to structure and design the considerable content of the site to help users understand exactly what ZGiRLS does and how they can become involved too.