Re-creating the UBELONG website was very much a process of re-creating the UBELONG brand as a whole. An entirely new visual system was created, including color coding, custom iconography, photo styling, and a web style guide that truly evolved the brand. Through much collaboration with the client, we struck that ever-important balance between clean/contemporary, and warm and friendly.
The UBELONG site is designed to resize naturally through any screen-size. Pollen made no sacrifices to beauty, usability or content whether on mobile or cinema-display, while still optimizing bandwidth and user experience appropriately.