Pollen Brands


SafeTap is a new water testing company that provides easy-to-use and affordable at-home tap water testing kits.


Pollen developed a whole new look-and-feel through Visual Strategy, Industrial Design and Packaging Design. The goal was to assist Safetap in shaping the brand so they could take their new products from a B2B audience to B2C; and also assist with raising brand awareness and additional funding.


  • Visual Strategy
  • Brand Design
  • Industrial Design
  • Packaging Design

Brand Identity and Packaging Design

Pollen explore a range of Visual Territories ad well as industrial and brand concepts.

Final Packaging

The final packaging concept consisted of a custom die-cut water droplet shape that opened in an accordion fashion. Inside we created individual slots to house the testing strips and provided color-coded panels to inform the consumer of usage instructions and graphs.

Landing Page Design

Pollen created a simple one-page site to extend the brand to a digital touchpoint – allowing investors to easily follow up and learn more about the product.