Safe Tap

A new water testing company that provides easy-to-use and affordable at-home tap water testing kits.

Visual Strategy | Packaging | Branding | Industrial Design | Web Design


To assist Safetap in shaping the brand so they could take their new products from a B2B audience to B2C, as well as assist with raising brand awareness and additional funding.


The final packaging concept consisted of a custom die-cut water droplet shape that opened in an accordion fashion. Inside we created individual slots to house the testing strips and provided color-coded panels to inform the consumer of usage instructions and graphs.


Web Design

Pollen created a simple one-page site to extend the brand to a digital touchpoint – allowing investors to easily follow up and learn more about the product.