AWWWARDS Special Mention for Pollen Brands

Pollen Brands

Client

Located in the beautiful Finger Lakes Region of New York State along the rolling hills of Seneca Lake, Red Jacket was originally planted in 1917. Today, the orchard and juice company is managed by the second and third generation of the Nicholson family. Starting with Joe and Emily Nicholson, Sr. in 1958, they have spent over 50 years mastering the art and science of quality fresh fruit and juice production.

Objectives

Red Jacket Orchards, makers of delicious, fresh, cold-pressed juices, made from the fruit of a third generation family orchard, needed a highly experiential online home to introduce the new juice brand and immerse viewers in it’s unique flavor. Rich in animation and graphics both bold and subtle, this story-telling site is a joy to visit.

Deliverables

  • Web Design
  • Responsive WordPress Web Development
  • E-Commerce Development
  • Animation, Video & Motion Graphics
  • Print Collateral & Advertising Concepts

Process

As always, Pollen employed a highly immersive process to conceptualize the Red Jacket website - blending traditional hand renderings with digital concepts to create a truly strategic and unique result.

Web Design

Far too often, responsive web design equals compromised web design. We knew from the outset that this would not be the case for Red Jacket. Pollen delivered a stunning set of designs, each page telling a unique visual story, each maintaining its impact through all screen sizes. This is what responsive is about - maintaining the experience and improving the usability.

RESPONSIVE DESIGN

The Red Jacket site is designed to resize naturally through any screen-size. Pollen made no sacrifices to beauty, usability or content whether on mobile or cinema-display, while still optimizing bandwidth and user experience appropriately.

Wordpress Ecommerce

The Red Jacket site, like many Pollen sites, is built on the popular (for good reason) WordPress content management system. This means that Red Jacket staff can easily add and edit content in-house. Pollen also integrated a seamless e-commerce solution into the site to allow for streamlined purchasing and product management.

POS, Environmental and Ad Design

Pollen Brands developed a series of conceptual visual graphics to explore promotional possibilities for Red Jacket. The results were fun. Whimsical and certainly eye-catching.

Cold Press Process Video

Pollen spent hours on-site, filming the cold press process, then with the same care and craftsmanship that goes into the juice, we created a video encapsulating the cold-press process.