Pollen Brands


NYCSIF or New York City Social Innovation Festival is a festival that features innovators, artists, entrepreneurs, local celebs & community leaders from all 5 boroughs in NYC. They'll join together to speak about building the social impact economy in NYC's underserved neighborhoods.


Pollen is a proud sponsor of the NYCSIF. We have taken on this pro-bono initiative to help raise awareness for the social innovation community by creating beautiful, sophisticated brand messaging across many different mediums for the festival.


  • Brand Identity
  • Brand Collateral
  • Marketing Materials: Post Cards, Brochures, Festival Agenda, Posters, Etc.


The NYCSIF exploratory was aimed at delivering brand marks that were vibrant, fresh, contemporary and thoughtful. We explored a wide range of designs, colors and typographic systems – ultimately landing on a mark that resonated with our audience.


The cityscape option was ultimately chosen as the final. We extended this brand language to many different design vehicles, as seen below: