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Little Nut

A purpose-first company founded by the non-profit, Edesia that donates 100% of its proceeds to prevent malnutrition around the world

Naming | Brand Strategy | Packaging | Photography | Video | Website | Amazon

Edesia engaged Pollen with a dream project from a visionary founder: to launch an introductory peanut protein product for babies on Amazon.

What they needed was a partner with experience creating, launching, and marketing a new CPG food product for the US market. We started by creating a brand name, logo, packaging, and website to introduce Little Nut to the big world.

The end result – a strong brand statement that pops on pack, shelf, and Amazon. There’s no doubt about who’s the new nut in town!

Impact

Edesia’s accomplishments were already quite impressive: they had successfully manufactured and distributed foods for malnutrition relief across the globe. They had been hard at work on a consumer-facing product and business model for years, conducting consumer testing and market research. Their goals were ambitious yet clear –– to become an industry leader for peanut nutrition, expand distribution to Amazon and later, to major grocery retailers.

LN Logo

Branding & Packaging Design

We got to work creating a design architecture built for flexibility to easily extend to other product formats, flavors and applications. Next, we constructed a brand identity that communicated the brand-ethos through bold, fun and approachable illustrations that appealed to moms and kids alike.

LN Full Width Packaging
LN Primary Image
Full Width Packaging GIF
Full Width Illustration

Website Design

As we looked beyond packaging, it was time to bring the brand together. The web strategy design phase was the magic that brought the brand to life digitally. It was the most creatively explosive for the brand.

The design studio was buzzing as we created original peanut illustrations and custom branded iconography, to infuse the brand with a playful and huggable personality. The message was delicious and lovable. We wanted the site to make moms smile and click “Buy Now”.

Website Desktop View
Website All Formats
Full Width Illustration
Little Nut Amazon Preview

Photography

Pollen produced and directed a two-day, on-location photo and video shoot to create original content for the brand. All location, prop, food styling and image staging was completed by Pollen.

A second food photography photo shoot was directed, staged and styled in the Pollen studio.

Little Nut Photography
Little Nut Photography
Little Nut Photography
Little Nut Photography
Little Nut Photography
Little Nut Photography
Little Nut Photography

I am over the moon excited about what we've created together (everyone here is)! The words off the top of my head – to describe the feeling of our brand and web launch – is 'delicious love'. Thank you, Pollen Brands, for your part in bringing my dream to life.

Navyn Salem Testimonial

Navyn Salem

Founder, Edesia

LN Photography
LN Photography
LN Photography
LN Photography
LN Photography
LN Photography

Video

To launch Little Nut’s site, we worked around the clock to produce a plan, script and props to create a video production. Their website’s timeline depended on it, as it needed to introduce, connect, communicate to moms right away, so it would carry the brand to market and moms.