Pollen Brands

Client

Little Nut is a purpose-first company that donates 100% of its proceeds to the non-profit, Edesia Nutrition. Edesia's mission is to fight malnutrition by feeding children all over the world. Little Nut makes nutbutter products that deliver a nutritious blend of peanuts, coconut, and real fruit - with no added sweeteners.

Objectives

Pollen partnered with Edesia to help launch their new brand, Little Nut. We helped Edesia from the get-go by taking them through our creative naming and brand architecture process. This was followed by a packaging design exploratory and flavor extension phase. After the brand image was developed, Pollen assisted Little Nut with all phases of launch: website design, programming, amazon strategy, content development, photo and video production, digital marketing and more!

Deliverables

  • Brand Naming and Architecture
  • Brand and Packaging Design
  • Website Design and Programming
  • Photo and Video Production
  • Digital Marketing
  • Amazon Launch Strategy and Development
  • Copywriting

Process

Pollen and Edesia worked closely to craft the Little Nut brand over the course of a year. This collaboration resulted in beautiful results ranging from photography, footage and graphic asset development.

Branding and Packaging Design

We explored a range of different aesthetics but ultimately narrowed it down to this charming layout for banana-coconut, strawberry and apple cinnamon.

Website Design

The Little Nut brand continued to grow through a beautiful and immersive web design that incorporated rich, lively design, photography and video.

Lifestyle Photography and Styling

Pollen helped bring the Little Nut brand to life through vivid food and lifestyle photography.