Fresh Kids

An innovative and revolutionary line of healthy and clean snacks for children.

Branding | Custom Illustration | Strategy & Positioning | Packaging | Event Design | Marketing Materials | Web Design | Video & Animation

Objective

To craft a visual language that would appeal not only to kids, but to the millennial mom – while creating disruption on shelves and establishing FreshKids as a leader in the snack category.

Packaging

Pollen designed and oversaw the production of a range of packaging. Every package was an opportunity to expand the brand’s visual language and reinforce Fresh Kids’ message that Healthy is the New Cool!

Designed with love, Pollen created custom illustrations for every aspect of the packaging design and crafted a brand architecture that lends itself to effective extensions across many different categories.

Web Design

The Fresh Kids website feels so easy and simple to use, yet it is saturated with fun illustrations and animations that don’t just keep the experience “on-brand” but actually give a more rich, enhanced immersion in the brand than is possible through print materials. The site includes a dynamic social media feed, plus a fully featured blog and store locator.

Collateral

Event Design

Pollen was a featured sponsor for the 2016 Farm Fresh Festival for Kids at the South Street Seaport in NYC. The Farm Fresh Festival for Kids is a free community event to connect kids and families to a wholesome and magical farm experience in NYC. The theme of the Farm Fresh Festival for Kids is: Eat, Learn & Play at the Farm!

Web Design & Brand Activation

Pollen designed and populated the Farm Fresh Website with beautiful graphics and imagery that created significant buzz for the festival – generating excitement for not only the families but also participating sponsors.