Pollen Brands

Client

Fresh Kids is an innovative and revolutionary line of healthy and clean snacks for children.

Objectives

Appealing not only to kids but also the millennial mom, Pollen needed to craft a visual language that would create disruption on shelves and establish FreshKids as a leader in the snack category. Designed with love, Pollen created custom illustrations for every aspect of the packaging design and crafted a brand architecture that lends itself to effective extensions across many different categories.

Deliverables

  • Brand Design
  • Custom Illustration
  • Strategy & Positioning
  • Packaging Design
  • Marketing Materials
  • Website Design
  • Video & Animation

PROCESS

Packaging Design

Pollen designed and oversaw the production of a range of packaging. Every package is an opportunity to expand the brand's visual language and reinforce Fresh Kids' message that Healthy is the New Cool!

Website Design

The Fresh Kids website feels so easy and simple to use, yet it is saturated with fun illustrations and animations that don't just keep the experience "on-brand" but actually give a more rich, enhanced immersion in the brand than is possible through print materials. The site includes a dynamic social media feed, plus a fully featured blog and store locator. Visit the site at wearefreshkids.com.

Responsive Design

Every detail of the Fresh Kids site has been designed and developed from the ground up to offer just as rich a brand experience on any device, big or small.

COLLATERAL