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An environmentally conscious seafood brand committed to transparency

Digital Strategy | Web Design | Copywriting | Illustration

Pollen worked with Fishpeople, a B-Corp seafood brand committed to transparency and making great meals simple and accessible. We collaborated to create an evolutionary brand toolbox: strategy, copywriting, illustration, content curation, web design and development.

Today, Fishpeople is using it’s brand to restore habitats, fuel coastal communities and delight fish lovers nationwide with delicious seafood from trusted sources.


To establish Fishpeople's online presence as a fully-functioning e-commerce site that remains true to it's core values and challenges traditional seafood brands.

Web Design

Fishpeople came to us with a broken website, not due to technical functionality or unpaid hosting fees, but because it had no soul.

Pollen jumped in as their brand strategists first to ensure that the organization’s mission and personality flowed through every page. Together we produced a wonderful site that connects the product to the purpose.

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The custom illustrations were the catalyst for injecting fun hand-crafted personality into the brand. They are used in various ways to highlight information, categorize sections, and bring joy to the overall user experience.