Pollen was a featured sponsor for the 2016 Farm Fresh Festival for Kids at the South Street Seaport in NYC. The Farm Fresh Festival for Kids is a free community event to connect kids and families to a wholesome and magical farm experience in NYC! The theme of the Farm Fresh Festival for Kids is: EAT, LEARN, PLAY AT THE FARM!
Pollen was responsible for the design vernacular across all festival touch-points: Branding, collateral, festival map, signage, environmental design and digital. Aside from festival design, Pollen also assisted New York Presbyterian Hospital and TD Bank with festival campaigns and activations.
Strategy & Positioning
Event Marketing Materials
Pollen developed all environmental signage, banners and promotional efforts for the Farm Fresh Festival and the featured sponsors.
Pollen designed and populated the Farm Fresh Website with beautiful graphics and imagery that created significant buzz for the festival – generating excitement for not only the families but also participating sponsors.
Each activation station presented a different theme where the children were able to experience outdoor activities that corresponding with farming, learning and other engaging activities.