Client
Columbus Property Management believes that everyone deserves to live in safe, affordable, sustainable housing. CPM is a leader in the management of multi-family housing; and are committed to conducting business in an ethical, transparent and efficient manner.
Objectives
Pollen conducted a brand optimization to develop a vernacular for CPM that could communicate the brand consistently across a variety of platforms. The overall essence was designed to feel approachable but modern -- appealing to a wide spectrum of audiences: investors, residents, managers and more.
Deliverables
- Brand Identity
- Brand Collateral
- Website Design
Brand Identity
Pollen created a variety of different aesthetics, giving CPM a spectrum of different designs to choose from. We took a more evolutionary approach to the re-design which required us to stay somewhat close-in to current brand attributes and styles. We often refer to this process as a brand optimization.
Final Identity
The final identity was a combination of several concepts -- ultimately creating a design that spoke to several themes in the CPM portfolio.
Responsive Web Design
The CPM site was designed to responsively extend across many different browsers and devices.