The Closed Loop Fund brings together Consumer Goods Companies and Retailers who are creating economic value by increasing recycling rates. They accomplish this by providing 0% interest loans to municipalities and below market interest loans to private companies to develop local and recycling infrastructure.
CLF needed to launch a professional, meaningful brand and an information-rich website within one month.
After initially consulting with the team to understand the heart of the organization, we created a range of brand platforms for collaboration, exploring the spectrum of the organization's attributes.
Ultimately, we refined a brand that is polished and authoritative, while still conceptual and meaningful.
After completing the brand identity, we fast-tracked a web design and development project. Through a flexible and open design process, we were able to meet a very tight deadline successfully — creating a website that is very quick and responsive, and just as enjoyable on mobile, tablet and desktop.