AWWWARDS Special Mention for Pollen Brands

Pollen Brands

Client

Carolina Wild is a great tasting, healthy juice from an authentic American fruit - the muscadine - which happens to be incredibly good for you! Bringing this secret blend of muscadines to market not only delivers one of the best sources of antioxidants but it also helps sustain American Muscadine Growers. This new market will transform the land that tobacco forgot into the land of the muscadine creating new economic opportunities and careers ranging from growers to researchers.

Objectives

Pollen was engaged to spearhead the visual strategy, branding, packaging and web initiative for Carolina Wild. Fortunately, we were able to help sculpt the brand from the very beginning; allowing us to craft a truly unique and distinctive positioning and design to differentiate from a highly competitive landscape of beverage products. The relationship has blossomed since its inception, as Pollen continues to define creative solutions and web initiatives as Carolina Wild's official agency of record.

Deliverables

  • Structural Strategy
  • Visual Strategy
  • Brand Exploratory
  • Packaging Design
  • Website Design
  • E-Commerce
  • Print & Collateral Design
  • Social Media Content Generation
  • P.O.S. & Environmental
  • Video

Process

From the very beginning, Pollen has taken a craftsmanship approach to both the structural and branding exploratory. After thorough evaluation of the category as well as product attributes, Pollen created a proprietary bottle shape that communicates the vigorous nature of the muscadine vine, with the twist at the top and a luscious bulbous shape at the bottom - reminiscent of the muscadine grape . The typographic identity lends an irreverent, light hearted personality that is not only unique and whimsical but also bursting with Southern Charm!

Visual Strategy, Branding, Packaging and Industrial Design

Every project is different, therefore, we at Pollen Brands feel that the planning stages need to be custom tailored to fit our clients’ specific needs. In the case of Carolina Wild, rather than selecting a visual strategic direction and implementing an exploratory based off of one theme, we introduced all of the strategic platforms in tandem with the packaging design itself. This process allowed us to explore a wider range of creative options for not only graphics and brand architecture, but structural designs as well.

Web Design

Gorgeous full-screen video and photography creates a truly immersive experience on the Carolina Wild site. Fun call-outs to the inner sections of the site make navigating from the homepage a joy, while the clean, contemporary typographic system makes absorbing the site's content smooth and enjoyable.

Responsive Design

The Carolina Wild site is designed to resize naturally through any screen-size. Pollen made no sacrifices to beauty, usability or content whether on mobile or cinema-display, while still optimizing bandwidth and user experience appropriately.

CMS & E-commerce

Using a powerful, customized e-commerce solution for the popular WordPress CMS, Carolina wild can now sell their delicious juice seamlessly online, and easily edit any content on their website in-house.

Brand Extensions

Coming Soon Video

Pollen Brands documented and captured the creation of the Carolina Wild brand, along with our immersion trips to research and learn about the origin of the product. Before launching, we developed an emotional video to capture the essence of Carolina Wild. This video visually communicated the story to potential investors and consumers. This initiative was a huge success - this engaging piece helped Carolina Wild's CEO secure many more investors and also obtain future product distribution in stores before even finalizing the manufacturing process.