Art Start nurtures the voices, hearts and minds of New York City's marginalized youth for the purpose of personal development through consistent, creative workshops inside homeless shelters, alternative to incarceration programs, and partnering youth agencies.
Pollen was brought on board to help build an online experience that engaged users in an immersive and educational manner.
Brand Identity Redesign
Apparel and Collateral
Our involvement with volunteering in the workshops helped lend creative ideas and details which helped build a powerful brand language. Similar to the nature of the workshops, we crafted most of the design elements by hand - giving them a textured and emotional tone.
The goal was to design a contemporary, emotional and urban feel without feeling too grungy or childish. Through powerful illustrations, photography, typography and interactivity, we were able to build an award winning online experience that resonated with a wide audience: board members, kids, mentors and donors.