3 Guys From Brooklyn

One of Brooklyn's longest standing neighborhood grocery stores.

Branding | Packaging | Print Advertising | Advertising | Web Design | Social Media Design | Video Production / Motion Graphics | Environmental Graphics | Collateral & Apparel | Photography

Family owned and operated for 3 generations, 3 Guys from Brooklyn has been a neighborhood establishment for the freshest, most affordable produce in Brooklyn for decades.

Utilizing long running relationships and expertise at market, 3 Guys gets the cheapest, highest quality fruits and vegetables and pass those savings on to their customers, daily.

Objective

To develop both a web and design strategy to completely overhaul the existing and outdated brand.

Web Design

Before signing on, 3 Guys was struggling to engage its customers; desperately needing to find new, innovative ways to build community outreach and loyalty. The branding was outdated, inconsistent and communicated an aesthetic that devalued the service and products. Traditional advertising methods were very costly and ineffective.

Pollen Brands implemented a complete overhaul, redesigning all aspects of the brand and website. The new website was tailored to depict a more premium and approachable representation of the brand and also delivers effective marketing techniques that can be monitored and analyzed.

3G All Screens
3G Desktop
3G Full Width
3G Full Width

Video

Having 3 Guys on retainer has allowed Pollen to consistently keep the creative juices flowing; implementing monthly and seasonal initiatives that help build upon the strategic foundation that was instilled from the start. We’ve created a handful of seasonal videos featuring the store’s seasonal produce and themes as well as video content for 3 Guys’ social media.

Collateral

Pollen has had an opportunity to build environmental/signage, promotional campaigns, and other collateral. All of these projects have helped establish a robust and cohesive brand language that has elevated the consumer experience; resulting in more customers, increased orders, more time spent in store and more frequency amongst current customers due to mobile and email promotional campaigns.

We have come so far in our years with Pollen that it seems almost unreal. The feedback from our loyal customers has been overwhelmingly positive. People love our new look, and that’s given our business the rejuvenation it needed.

3G Testimonial

Phil Penta

Owner, 3 Guys From Brooklyn